Neue Freunde

Neue Freunde - Toy Design from Frankfurt

Neue Freunde was founded by Carsten Rosenbohm and Christopher Fellehner, two toy designers from Frankfurt's Sachsenhausen district. The two have been working together since 2006 and have worked for renowned companies in the toy industry, among others. In 2011, they founded their own brand, "Neue Freunde" - with the clear aim of combining good design with witty ideas. New products are first developed as models in their in-house workshop and produced in small batches; if an idea proves successful, it goes into industrial series production.

Classic Toys, Recombined

Neue Freunde's hallmark is its love of classic toys with a high proportion of wood - combined with a strong sense of design and humor. Rather than focusing on isolated individual products, the label prefers to create clever connections between play worlds. The result is products that seem familiar at first glance and surprising at second glance.